You've built a business offline. Distribution, product, repeat customers. None of that transfers automatically. Online, nobody knows you, and the first six months decide whether you get to have a second year.
We've done zero-to-one five times between us. We'll do it with you, as your co-founders on this channel.
Established offline brands with no real online channel. New brands with a product ready to sell. Either way, you need someone who's launched before, not a package.
Founders spend ₹50 lakh+ on a beautiful store with a big agency and fixed platform cost, switch on Meta ads, and watch the money leave.
The store looks fine. The problem is upstream. Nobody worked out whether the margin survives CAC plus shipping plus a 30% RTO rate. Nobody decided what the brand stands for, so the ads say "20% off" because there's nothing else to say. Tracking was never set up properly, so the algorithm learns on garbage for two months.
By the time anyone diagnoses it, the launch budget is gone and the founder concludes D2C doesn't work for their category.
Unit economics before anything gets built. What your margin can afford to pay for a customer, at what AOV, with what return rate. Competitor teardown and where the gap is. Positioning and what you're going to say.
We not just finalise your Shopify stack but your fulfilment stack — including how inventory syncs from your ERP, order sync to your warehouse / distributors, and logistics integration tracking fulfilment, customer TAT and returns.
Custom Shopify 2.0 store, mobile-first. Homepage and product page copy written around objections. Brand identity and style guide. Payments, COD, shipping, WhatsApp. Tracking set up properly before a rupee of media goes out.
We will provide the necessary support for your IT teams to integrate the order fulfilment APIs, and also train those at warehouses / distributor locations on the online KPIs for order delivery.
Meta and Google campaigns with creative we produce. Email and WhatsApp flows. SEO foundations and content. Supply chain optimisation. Weekly numbers, daily optimisation.
Launching is a different skill from scaling. Most agencies only know the second one.
Ajay took Firefox and Hero Lectro from nothing to ₹20Cr+ in twelve months. Before that, Coca-Cola's home delivery business, which didn't exist until he built the route to market for it.
Robin took Orientbell from zero digital revenue to ₹5Cr a month, at a 45-year-old tile company whose dealers thought the website was stealing their customers.
Both of us have launched things in categories where everyone said online wouldn't work.
You still own everything. Your Shopify account, your ad accounts, your domain, your data. If you leave, it all stays yours.
Covers everything from Day 1 to Day 90 above — research through build.
Customised to your numbers, with a real variable component tied to your revenue — not our hours.
Product, media budget, and one person who can decide quickly.
We'll say so before you spend on the build. That's what the first two weeks are for.
We'll design the site's look and feel, and every creative for the homepage.
As two founders in the company, we're working on only two brand launches at any given time.
Six to nine months to a channel worth defending. Anyone saying ninety days hasn't done it.
Free, two a month, both founders run it.
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