You've built a business on marketplaces. Brand search is real. But when it's time to actually buy, the customer still converts on the marketplace, not with you. A working brand.com can add 10–20% to your topline within 18 months.
We've done it with Maizic. We'll do it with you, as your co-founders on this channel.
Established D2C marketplace brands with no real online channel of their own. If you already know your unit economics, your return rate, and your AOV — because marketplaces have taught you all of it — you're the reader we're writing this page for.
We believe it's the opposite. New paid traffic to your site is mostly a new audience — people you haven't reached through your marketplace listings. Some of that traffic buys direct. Some still completes the order on the marketplace they already trust — and that's fine, because it's still revenue your marketing generated. Over time, more of it shifts to direct as trust in your own site builds. We control the experience and save on marketplace commissions.
That's exactly why we're structured the way we are. We carry the work of nurturing this channel through its slow early months so that within 18 months it's contributing meaningfully. We're the single partner designing and executing it end to end. The one thing we don't touch is fulfilment, since you've already solved that for marketplaces.
Market research. Competitor teardown and where the gap is. Analysis on margin, pricing strategy, expected orders, AOV & return rate. And how we are going to position your brand on direct channels. We will finalise the Shopify stack and the detailed project plan.
Custom Shopify 2.0 store, mobile-first. Homepage and product page copy written around objections. Brand identity and style guide. Payments, COD, shipping, WhatsApp. Tracking set up properly before a rupee of media goes out.
Meta and Google campaigns with creative we produce. Email and WhatsApp flows. SEO foundations and content. Social set up and running. Weekly numbers, daily optimisation.
Launching direct is a different skill from scaling one. Most companies split this work three ways — a Shopify agency for the build, a performance agency for the ads, a separate retainer for retention. We're a D2C studio built to run all three as one accountable partner.
We have demonstrated this with Maizic.
You still own everything. Your Shopify account, your ad accounts, your domain, your data. If you leave, it all stays yours.
Covers everything from Day 1 to Day 35 above — research through build.
Customised to your numbers, with a real variable component tied to your revenue — not our hours.
Product, media budget, and one person who can decide quickly.
We'll say so before you spend on the build. That's what the first two weeks are for.
We'll design the site's look and feel, and every creative for the homepage. For category and product pages, we'll work from your existing marketplace listings.
As two founders in the company, we're working on only two brand launches at any given time.
Six to nine months to a channel worth defending. Anyone saying ninety days hasn't done it.
