18 years building e-commerce. Started at NDTV's ethnic fashion venture, Indian Roots. Since then: Coca-Cola, Apollo 24|7, Hero Cycles, Akasa Air.
18 years in digital growth. Education, building materials, online marketplaces. Digital-first before it was the default. Previously: NIIT, Orientbell Tiles, IndiaMART.
Built by the people who'll have to sell on it. Product pages that answer objections, tracking that works before the first rupee of media, and the Indian ecommerce stack — COD, RTO, WhatsApp, prepaid nudges.
Explore → 02Optimised for contribution margin after RTO and cancellations, not dashboard ROAS. Signals, Segments, Stories, Sequences, Scale — run as a closed loop, not a checklist.
Explore → 03Stop paying to reacquire the same customer. Cart, post-login and win-back journeys, built on tools you already pay for.
Explore → 04Carousels and AI-generated video, tested and killed before they go stale. Creative isn't decoration — it's usually the leak.
Explore → 05Shopify-specific technical fixes most SEO agencies don't know to look for.
Explore → 06Not a logo refresh. The only thing that bends the curve after month eight.
Explore →Two founders with 18 years each. No pyramid — no junior running your account while a director joins the monthly call.
Part of what we earn moves with what you earn. When growth stalls, we feel it too.
Most agencies bolt D2C onto a generic service list. We built the services around D2C first.
We take on what we can personally run. That's the constraint, and it's the point.
Rebuilt the Shopify storefront in 15 days for a marketplace-proven smart home brand with no working direct channel.
→ Read the full case studyMost agencies serve anyone with a budget. We only work with digital brands, and only a few at a time. You get the founders, not a team you've never met.
A base fee plus a variable component tied to your growth. The variable part is deliberate — it keeps our incentives pointed the same way as yours.
Broken CAPI attribution. RTO eating your margin. A storefront that converts at 0.4%. Creative that stopped working six weeks ago. Usually all four at once.
Launch brands are selling in 90 days. Scale brands usually see the first fixes land within 30, with compounding after that.
Yes. Ad creative, copy, and landing pages are included — not a separate line item.
Media budget, product access, and one decision-maker who can approve quickly. We handle the rest.
A base covering the team and the work. A variable piece tied to growth. No percentage of ad spend — we don't earn more by convincing you to spend more.
→ Talk with us